From BBC Red Button to GMV digital transformation lead


6 April 2017,

We are excited to welcome John Denton to the Golant Media Ventures team. He will bring his fifteen years of experience leading innovative projects to help our clients and partners use digital to create opportunities and deliver value.


John Denton

An early digital convert, he has focused on helping organisations harness and implement ‘digital’ through successful change programmes. He has worked with many arts organisations throughout a career that has criss-crossed media, publishing and business consulting. His clients and employers have included the BBC, National Express, BT, the Laban Centre, Family Arts, Dance Umbrella, BP, Jisc, FutureLearn and the UK government.

While at the BBC, he led a development team that was nominated for several BAFTA Awards and won an International Emmy for the BBC’s Red Button interactive service. His team of product managers, designers and software developers built cutting-edge services including the very first IPTV/Broadcast hybrid service, interactive second-screen apps, and a port of the iPlayer onto big screens.

The BBC was also one of the first organisations to roll out an agile product development approach, which focuses on “customer” and “service design.” This has served him well when working with organisations delivering complex services, which require a strongly people-centred approach.

Post-BBC, John entered the world of Management Consulting, first for Atos and then for KPMG, where he was responsible for introducing new digital capabilities across organisations and worked with an exciting range of clients. He was also responsible for several CRM and eCommerce implementations and he can recall a time when Salesforce was considered brand new!

At KPMG, John helped build their “Customer & Growth” practice in response to corporate UK embracing digital innovation, big data and a renewed focus on customer journeys.

On a parallel track, as a Producer, John has been instrumental in winning two commissions from The Space: an interactive series of music concerts in 2012 and a new dance film to be launched online this autumn.

This cross-crossing from arts to corporate has shown John that digital cuts across all sectors but still creates very distinct hurdles to jump. Not the least is the question of how organisations can maintain their core focus whilst grappling with the many facets of digital innovation available to them. The arts, culture and heritage sector is learning to embrace these changes, some willingly, and others with a fair sense of scepticism. John’s approach is to help you be clear about why you should embrace digital, and then work with you on how and what you should do to make this successful.

His experience of project management – both agile and waterfall – will be of immense help to organisations looking to deliver digital transformation, especially where limited resources and funds require projects to be properly defined, focused and delivered to budget.

“I always enjoy the thrill of the new and unexplored,” says John, “which is why digital has been so attractive to me. Digital innovation is about transforming business models, new ways of working and the excitement of being more directly connected to, and engaged with other people. But I also understand the need to not get distracted by technology and to keep your eye firmly on the creative goal.”

If you'd like to have a chat with John, drop him an email!

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